Insider Webinar Series

Tiffany Ashitey, Co-Founder, Benchmark Creative Group

Course Title: Master Your Content: How to Plan 90 Days of Content in a Weekend

Topic: Branding & Marketing

Description: We all know that content is king, but how exactly do you create content that reigns supreme when you're busy? It's possible to do, and is less overwhelming than you think.

In this webinar, participants will learn:
1) how to plan content and execute in advance, 
2) the best tools to target customers, 
3) how to craft content that drives traffic, 
4) how to measure and track success.

Alicia Butler-Pierre, Founder and CEO, Equilibria, Inc

Course Title: How to Use Business Processes to Increase Cash Flow

Topic: Processes & Systems

Description: Scaling a sustainable business requires systems and processes that allow your business to run without you being there.  

In this webinar, participants will learn: 
1) how to define a business process,
2) how to use business processes to increase operational effectiveness and efficiency. 

Each participant will walk away with a blueprint as well as step-by-step instructions for identifying, documenting and improving key processes in their business. 

Sydni Craig-Hart, CEO, Smart Simple Marketing

Course Title: Small Business Marketing: The Fundamentals and What's Working NOW

Topic: Branding & Marketing

Description:  When it comes to reaching your ideal customer and growing your business, compelling and consistent marketing is key to winning new customers. However, most small businesses don't know where to start.

By the end of this webinar, participants will: 
1) Be introduced to the most effective marketing strategies available to small businesses today
2) Learn the one thing you MUST do before spending another dime on marketing (this will make all your advertising, marketing, and publicity efforts 100% more effective!)
3) Understand how to identify the best marketing strategies that work for your business

Vicente Garcia, CEO and Co-Founder of Woke

Course Title: Creating a Digital Marketing Funnel that Converts to Paying Customers

Topic: Branding & Marketing

Description: Marketing funnels are the hottest trend in digital marketing, but most small businesses are not leveraging them to drive sales.

In this webinar, participants will learn: 
1) the purpose and power of marketing funnels,
2) how to set marketing goals, build a marketing funnel, and learn common marketing apps and tools to use for growing your customer base,
3)  how to create a strong funnel that drives traffic, builds brand awareness and increases conversions.  

Chris Gilmore, Counsel, Townsend & Lockett

Course Title: Legal Matters: Identifying the Right Representation for Your Small Business

Topic: Legal

Description: As your business grows, so will your legal needs. Therefore, it is important to work with an attorney or firm that is responsive to your needs. In this webinar, participants will learn: 
1) the primary areas of legal concern for early stage enterprises,
2) how to create clear criteria for selecting and building a long-term relationship with your attorney. 

Keren Granados, Founder, Biz Mujer and Co-Founder, Emprendedores Latinos USA

Course Title: Using Business Financials to Drive Small Business Growth

Topic: Financials

Description: Business financials provide insight into the health and profitability of your small business. How can you better leverage these powerful tools to drive growth and improve sustainability? 

In this webinar, participants will learn: 
1) the differences between common business financial reports,
2) how to read basic business financials,
3) how to use key performance indicators (KPIs) to track  and project growth over time. 

Marcus Howard, CEO, ProjectMQ

Course Title: Growth Hacking: Finding the Most Direct Path to Scale

Topic: Branding & Marketing

Description: Growth hacking has become prominent in recent years, but what does it mean and how can you leverage it to more quickly scale your business? 

In this webinar, participants will learn: 
1) how to apply proven strategies to maximize customer acquisition, engagement and retention,
2) how to save money across marketing strategies and platforms. 

Harold Hughes, Founder & CEO, Bandwagon

Course Title: Finding your next customer…over and over again

Topic: Sales

Description: Finding customer #1 is hard, but the process can get easier if you are intentional. 

In this webinar, participants will learn how to:  
1) create a target customer persona, 
2) identify the problem that your product or service solves for the target customer,
3) acquire customers that fit the target customer description.

Tasha Morris, Co-Founder, Benchmark Creative Group

Course Title: Christmas in Summer: How to Use Social Media to Reach Your Holiday Business Goals

Topic: Branding & Marketing

Description: Sure, it's hot outside, but while you're vacationing, businesses are making plans for Black Friday. Have you done anything to prepare your business for the holidays? How are you using this time to your advantage?

In this webinar, you'll learn:
1) How to create and plan campaigns now, that will make an impact on your 4th quarter,
2)  How to leverage the upcoming holidays as lead generators for  holiday customers,
3)  How to create unique holiday storytelling that isn't stale.

Shakiri Murrain, Director, Jade Trading Co

Course Title: 12 Key Insights for Successfully Engaging A Manufacturer

Topic: Products & Services

Description: So you've got an idea for a product, but you don't know how to bring it to market?  You know you'll need a manufacturer but you've no clue what that involves. This webinar walks you through the client-side responsibilities involved in successfully engaging a manufacturer. 

In this webinar, you'll learn: 
1) a step-by-step process for working successfully with manufacturers both domestic and abroad. 

 

Nia Perry, Founder, Gradient Global Collective

Course Title: Branding 101

Topic: Branding and Marketing

Description: A brand is more than a logo, or fancy typeface on your business card. Your brand is the quiet voice that speaks loudly, even when you’re not talking. Whether you are a startup, or a more established business, do not miss the critical steps in demonstrating the consistency that breeds trust and encourages people to do business with you.

In this webinar, participants will learn:
1)  tactics for developing brands standards,
2)  how written and verbal communication contributes to establishing a solid brand,
3)  how to access easy and affordable tools that can help support the development of a new brand or rebrand.

 

Amy Reese, Founder and CEO, ARC Business Solutions

Course Title: Leveraging Certifications to Access Government and Corporate Contracts

Topic: Sales

Description: Are you interested in accessing federal and corporate contracts? This webinar provides introduction to the opportunities available for the small business owner interested in becoming a vendor in the federal and/or corporate marketplace and the importance of leveraging certifications in the process.

In this webinar, participants will learn:
1)  the primary differences between federal government and private sector contracting opportunities,
2)  which certifications provide the greatest leverage,
3)  how best to use certifications to increase your chance of winning contracts.

Tet Salva, Founder, MomWarrior

Course Title: Making the Hard Decisions and Navigating Change

Topic: Processes & Systems

Description: Vibrant businesses are always innovating and iterating, however change is fraught with uncertainty. This webinar is dedicated to helping you navigate change within your organization, while getting others to become your biggest advocates. 

In this webinar, participants will learn:
1) the basics of change leadership and what makes a great change leader,
2) the process for navigating change within your organization,
3) different tools that support and enable continuous improvement.




Nyanza Shaw, Principal Attorney, Shaw Esquire

Course Title: Identifying the Right Business Structure for Your Small Business

Topic: Legal

Description: Your company's legal structure serves as the foundation for your small business. But what are your options and how do you choose the best structure for you?

In this webinar, participants will learn 
1) the primary differences between sole proprietorship, LLCs, corporations, and partnerships and the pros and cons of each,
2)  how to choose the best business name to brand and scale your business.

Jared Simmons, Founder and Principal, Outlast Consulting LLC

Course Title: Product Development: How to Get it Right from the Very Beginning

Topic: Products & Services

Description: The product development process is critical to the launch of a successful product - whether it's a widget or digital download, however so many people rush through it. This webinar covers the core elements that underpin even the most complex product development processes.

In this webinar, participants will learn:
1) how to apply Fortune 100 product development principles in a small business/startup environment.

Octavia Warren Gilmore, Founder & Chief Creative Officer, Creative Juice

Course Title: Top 5 SEO Tips and Tricks

Topic: Branding & Marketing

Description: More than 80% of purchases begin online. Therefore, if you're not coming up in online searches, chances are you're leaving money on the table. Learn how you can realistically grow your organic traffic without investing thousands of dollars.

In this webinar, participants will learn:
1) SEO basics - what is SEO and why it matters,
2) how to use internal links to boost traffic,
3) how to set up your website for maximum exposure on Google and Bing,
4) how to implement best practices when asking your customers for reviews.

Vontoba TerryFounder and President, UI Global Brands

Course Title: Financing Your Startup, Bootstrapping & Angel Investors

Topic: Finances

Description: Securing financial capital to start and grow a business is one of the most significant challenges that entrepreneurs face. Fortunately, there are multiple ways to raise money successfully.

In this webinar, participants will learn: 
1) about the multiple vehicles that can be used to finance a business,
2) how to create strategic action plans for acquiring early stage funding.

Calvin Williams, CEO and Founder, FreemanCapital.co

Course Title: Investing Strategies for Entrepreneurs

Topic: Finances

Description: When it comes to investing, the possibilities are numerous, however as an entrepreneur, there are unique pros and cons. This webinar is designed to identify the right investment strategy for you. 

In this webinar, participants will: 
1) obtain a solid understanding of the available options,
2) identify a next step in getting started or in strengthening an existing investment portfolio. 

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