Mastering Linkedin

by Kelly Burton, PhD

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This Book is Different.

This is not your standard, garden variety “How to use Linkedin” book that walks you through the features. There are plenty of other people who can do a much better job of that. Instead, I show you how I’ve used LinkedIn to become a nationally recognized expert in my field and how you can too.

Specifically, I teach you…

√ How to develop a profile that stands out.

√ How to use your feed to get in front of key decision makers.

√ How to access influential connections.

√ How to share content that connects and enlists engagement.


Ultimately, this blueprint will enable you to use Linkedin with intention – building the network of your dreams - all while increasing your exposure, credibility and reach.


The Linkedin Advantage

People “sleep” on LinkedIn. They think it’s boring and square. And when compared to social media platforms like Instagram and Snapchat, it is! There are no cat videos or funny memes or crazy stunts that easily go viral. It’s much more buttoned up and professional.


That said, it’s still a top 10 social media platform by total users and the #2 social media site for adults (link). With over a half-billion members and 260 million monthly users, it remains relevant. Of those, 61 million are senior-level influencers and 40 million legit decision-makers. That means that those who are able to dominate on LinkedIn will have the captive attention of the game changes dealmakers, and check-cutters.


And grabbing their attention is much easier than you might realize. Why? Because of the 500 million users, only 3 million share content weekly. You read that right…less than 1% of the people who are on LinkedIn actually post regularly. That means 3 million users are generating the site’s 9 billion weekly impressions.


This all adds up to opportunity for you. It means that if you can create interesting, consistent content, you instantly become one of only 3 million content creators cranking our goodness to over a half billion users.


So, here is the big takeaway, by building your brand on LinkedIn, you’re able to directly engage more influential people on a less competitive platform.



About the Author

Hello everyone! I'm Kelly Burton - a serial entrepreneur and community builder who decided to "go hard" on Linkedin in an effort to build my personal brand. In just a year and a half, I have grown my LinkedIn network to over 11,000 connections! My mastery of Linkedin has delivered me national recognition (as in, people running up to me in other states telling me they recognize me from Linkedin), numerous speaking engagements and leadership opportunities. To learn more about me, you can check me out at - you guessed it - Linkedin.

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